A. Business Fundamentals

Introduction to Business Management

• Organizational structures and functions
• Management principles and theories
• Corporate governance basics
• Business ethics and corporate social responsibility

Organizational Theory

• Classical organizational theories
• Modern organizational design
• Virtual and matrix organizations
• Network organizations and alliances

Strategic Management Basics

• Strategy formulation and implementation
• Competitive analysis frameworks
• SWOT analysis and Porter's Five Forces
• Resource-based view of the firm

B. Economics for International Business

Microeconomics

• Supply, demand, market structures
• Price elasticity and consumer behavior
• Firm theory and market competition
• Externalities and market failures

Macroeconomics

• GDP, inflation, unemployment
• Monetary and fiscal policy
• Business cycles and economic indicators
• Economic growth and development

International Trade Theory

• Comparative advantage theory
• Heckscher-Ohlin model
• New trade theory
• Gravity model of trade

Balance of Payments and Exchange Rates

• Current account and capital account
• Exchange rate determination
• Currency valuation and real exchange rates
• Balance of payments adjustment mechanisms

C. Accounting and Finance Basics

Financial Statements

• Balance sheet analysis
• Income statement interpretation
• Cash flow statement analysis
• Statement of changes in equity

Financial Ratio Analysis

• Liquidity ratios
• Profitability ratios
• Activity ratios
• Debt ratios and coverage ratios

Time Value of Money

• Present value and future value
• Annuities and perpetuities
• Net present value and internal rate of return
• Capital budgeting decisions

Basic Investment Concepts

• Risk and return relationship
• Portfolio theory basics
• Capital asset pricing model
• Valuation methods

D. Legal and Regulatory Environment

International Business Law

• Legal systems overview
• Common law vs. civil law
• International arbitration
• Dispute resolution mechanisms

International Trade Regulations

• World Trade Organization (WTO) rules
• Regional trade agreements
• Anti-dumping and countervailing duties
• Trade remedies and safeguards

Intellectual Property Rights

• Patents, trademarks, and copyrights
• International IP protection
• Technology transfer agreements
• IP licensing and franchising

Module 2: International Trade Theory and Practice

Advanced Trade Theories

• Product cycle theory
• New trade theory and increasing returns
• Competitive advantage of nations
• Global value chains

Trade Policy and Strategy

• Import substitution vs. export promotion
• Free trade vs. protectionism
• Strategic trade policy
• Trade barriers and their effects

Regional Trade Integration

• European Union integration
• NAFTA/USMCA and North American trade
• ASEAN and Asian trade blocs
• Mercosur and Latin American integration

Trade Finance and Payment Methods

• Letters of credit
• Documentary collections
• Trade credit insurance
• Export credit agencies

Module 3: Global Marketing

International Marketing Strategy

• Market entry strategies
• Global vs. glocal marketing
• Standardization vs. adaptation
• International positioning

Cultural Factors in Marketing

• Cultural dimensions and consumer behavior
• Language and translation issues
• Cultural adaptation of products
• Cross-cultural communication

Global Brand Management

• Brand positioning across cultures
• Global brand architecture
• Brand equity measurement
• Managing brand extensions

Digital Marketing Globally

• E-commerce internationalization
• Social media marketing across cultures
• Content marketing and localization
• Influencer marketing in different markets

Module 4: International Finance

Foreign Exchange Markets

• Spot and forward markets
• Currency futures and options
• Foreign exchange risk management
• Central bank interventions

International Financial Markets

• Eurocurrency markets
• International bond markets
• Global equity markets
• Offshore banking and tax havens

International Financial Management

• Working capital management globally
• International capital structure
• Cost of capital in international markets
• Transfer pricing and international taxation

International Financial Institutions

• International Monetary Fund (IMF)
• World Bank Group
• Regional development banks
• Export credit agencies

Module 5: Global Operations and Supply Chain

Global Supply Chain Management

• Supply chain design and optimization
• Supplier selection and management
• Logistics and distribution networks
• Supply chain risk management

International Production Strategy

• Offshoring vs. outsourcing
• Foreign direct investment decisions
• Manufacturing location analysis
• Global factory concepts

Technology and Operations

• Technology transfer and diffusion
• Operations management across cultures
• Quality management systems
• Lean manufacturing and Six Sigma

Sustainability in Operations

• Green supply chains
• Corporate social responsibility
• Environmental regulations
• Carbon footprint management

Module 6: Global Strategy

Global Strategy Frameworks

• Integration-responsiveness framework
• Global-Local-Matrix model
• Transnational strategy
• Multi-domestic vs. global strategies

Competitive Dynamics

• Global competition and market structure
• First-mover advantages and disadvantages
• Strategic alliances and partnerships
• Competitive intelligence

Corporate Strategy

• Diversification strategies
• Vertical integration vs. strategic outsourcing
• Mergers and acquisitions
• Corporate restructuring

Innovation and R&D

• Global innovation networks
• R&D location strategies
• Technology spillovers
• Innovation ecosystems

Module 7: Cross-Cultural Management

Cultural Frameworks

• Hofstede's cultural dimensions
• Trompenaars' cultural dimensions
• GLOBE project findings
• Hall's high/low context cultures

International Human Resource Management

• Global staffing strategies
• Expatriate management
• Cross-cultural training
• International compensation and benefits

Team Management Across Cultures

• Virtual global teams
• Cross-cultural communication
• Negotiation styles and practices
• Conflict resolution across cultures

Leadership in Global Context

• Global leadership competencies
• Adaptive leadership
• Servant leadership across cultures
• Ethical leadership globally

Module 8: International Business Law

Contract Law and Dispute Resolution

• International commercial contracts
• Vienna Convention on Sales Contracts
• Arbitration procedures
• Mediation and conciliation

International Investment Law

• Bilateral investment treaties
• Investor-state dispute settlement
• Protection of foreign investment
• Expropriation and compensation

Corporate Governance and Compliance

• Corporate governance codes
• Anti-corruption laws (FCPA, UK Bribery Act)
• Money laundering regulations
• Sanctions and export controls

Taxation and Transfer Pricing

• International tax planning
• Transfer pricing regulations
• Tax treaties and double taxation
• BEPS (Base Erosion and Profit Shifting)

Module 9: Sustainable International Business

Sustainability Frameworks

• Triple bottom line approach
• UN Sustainable Development Goals
• Circular economy principles
• ESG (Environmental, Social, Governance) criteria

Environmental Management

• Environmental impact assessments
• Carbon footprint reduction
• Renewable energy strategies
• Green technology adoption

Social Responsibility

• Corporate social responsibility strategies
• Stakeholder engagement
• Community development
• Human rights due diligence

Sustainable Finance

• Green bonds and sustainable finance
• Impact investing
• ESG investing strategies
• Climate risk assessment

Module 10: Emerging Markets

Emerging Market Characteristics

• BRICS and Next 11 countries
• Economic growth patterns
• Political and institutional factors
• Infrastructure development

Market Entry Strategies

• Joint ventures and partnerships
• Mergers and acquisitions
• Greenfield investments
• Franchising and licensing

Risk Management

• Political risk assessment
• Currency risk hedging
• Economic risk factors
• Social and cultural risks

Innovation and Entrepreneurship

• Innovation ecosystems in emerging markets
• Leapfrog technologies
• Social entrepreneurship
• Financial inclusion strategies

Module 11: Digital Transformation

Digital Business Models

• Platform business models
• Subscription and freemium models
• Sharing economy concepts
• API economy and open innovation

Technology and Innovation

• Artificial intelligence applications
• Blockchain and distributed ledgers
• Internet of Things (IoT)
• Cloud computing and edge computing

Digital Marketing and E-commerce

• Global e-commerce platforms
• Digital payment systems
• Omnichannel strategies
• Personalization and AI-driven marketing

Digital Operations and Supply Chain

• Supply chain digitization
• Automation and robotics
• Digital twins and predictive analytics
• Cybersecurity in global operations

Module 12: International Negotiation

Negotiation Theory

• Interest-based negotiation
• BATNA (Best Alternative to Negotiated Agreement)
• Principled negotiation techniques
• Cross-cultural negotiation styles

International Business Negotiations

• Preparation and planning strategies
• Communication across cultures
• Building trust and relationships
• Managing conflicts and deadlocks

Specific Negotiation Contexts

• Trade agreement negotiations
• Merger and acquisition negotiations
• Joint venture agreements
• Technology licensing negotiations

Ethical Considerations

• Ethical decision-making frameworks
• Corruption and bribery issues
• Fair dealing and transparency
• Cultural relativism vs. universal ethics

Module 13: Global Leadership

Global Leadership Competencies

• Visionary thinking
• Cultural intelligence
• Change leadership
• Collaborative skills

Leading Global Teams

• Virtual team management
• Diverse team dynamics
• Performance management across cultures
• Team building in global context

Strategic Leadership

• Global strategic thinking
• Stakeholder management
• Crisis leadership
• Innovation leadership

Personal Development

• Executive coaching and mentoring
• 360-degree feedback
• Leadership assessment tools
• Continuous learning strategies